Tweetstorm: SDR productivity being a leading indicator of PMF in SaaS

January 27, 2017

Tweetstorm: SDR productivity being a leading indicator of PMF in SaaS

Nakul Mandan

  1. One of the leading indicators of product-market fit in SaaS is when your first couple of SDRs are getting uber productive super fast.
  2. Keep a close eye on: (1) Conversion rate from cold calls/emails to demos (2) # of demos each SDR can set up every week consistently.
  3. Of course, there are other metrics that matter: ARR growth rate, user engagement (v. important!), rep productivity etc.
  4. But the earliest indications of whether the product value prop is resonating with buyers can come from the SDR productivity metrics.
  5. What other qualitative/quantitative factors can be early indicators of product-market fit in SaaS?

Link: https://twitter.com/nakul/status/825432536553660418